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The Producer Track · For Insurance Producers

You Don't Have a Closing Problem. You Have an Opening Problem.

You win when you get in the room. The hard part is getting in the room every week, and not only when a referral or a renewal lines up. The PPS Build gives you a system that opens doors, written for you.

$1,997One time. Your first year of coaching included.
Join the Producer Track

Monday Starts With Good Intentions

You open your calendar Monday morning and block an hour to prospect. Then a renewal goes sideways, a client needs their census fixed, and a carrier rep wants a call. By Friday you've made three dials and sent one email you rewrote four times.

Next month your pipeline looks thin, so you scramble. The month after, you're busy again, so you stop. Feast, then famine.

I've watched this play out in agencies with nine producers and in practices with one. The producers who break the cycle have one thing the others don't: a system that tells them who to go after, what to say, how to say it and when to say it. Agencies hire me to build that system for their whole team. The PPS Build gives you the same system, built for one producer.

What Changes When You Run the System

Four parts, one system. You build each part as you work through the course.

Clarity before pursuit

The Target Lock

Your ideal account written down with precision, so your hours go to the accounts you're built to win.

14 touches · 40 days · 6 channels

The 1440

A prospecting sequence timed to renewal dates and x-dates. Every message gives value before it asks for anything.

First touch to close

The Value Cadence System

Follow-up that keeps you present from the first conversation to the closed deal. Each touch brings the prospect something worth opening, so you can retire "just checking in" for good.

AI amplifies all

The Force Multiplier

AI prompts that help you research and write faster, in your own voice, so you spend more of your week with prospects.

See It Run

This is the engine you'll run every week, aimed at your own accounts.

The 1440: 14 touches over 40 days

Phone, email, LinkedIn, text, mail and in person, spaced so the prospect hears from you without being chased.

The 1440 timeline: 14 touches across 40 days in four stages, awareness, interest, consideration and commitment.

Swipe to see all 14 touches.

Why it works

Standard prospecting takes about 100 attempts to land one appointment. One 1440 batch of 20 target accounts books 3 to 4 first meetings, and nobody gets dropped.

Standard prospecting: 100 attempts for one appointment. One 1440 batch of 20: 3 to 4 book a first meeting, about 8 get on the phone, about 12 roll into the next cycle.

Swipe to compare both sides.

The Value Cadence: from booked meeting to signed

Between every meeting, the prospect gets something worth opening. No "just checking in."

The Value Cadence deal journey: booked meeting, initial meeting, gap one with value touches, discovery, gap two with confirmation and proof, final meeting, closed.

Swipe to follow the whole deal.

Everything in the Producer Track

A Personal Runbook with six sections: Target Lock, Message Spine, The 1440, The VCS, Pipeline Math and Lock-In.

You build it, we write your runbook from what you build, and we coach you while you run it.

01 · The Course

The PPS Build Series

Six videos. Each one comes with a section of your intake to finish before you move on, so you build while you watch.

02 · Built for You

Your Personal Runbook

Written from your intake: your target accounts, your words, your case stories. Scripts for the full 1440 and the Value Cadence, plus your pipeline math: how many conversations it takes to hit your goal and how many hours a week that costs. I review every runbook before it reaches you.

03 · One Year

Producer HQ

Your runbook on screen, your weekly scoreboard, and the AI prompts that help you write faster in your own voice.

04 · One Year

The Weekly SOS PhD Call

Live group coaching with Chad and me every week. Bring live deals, messaging and objections, and we work them in the room.

05 · One Year

Producer Coach

Your AI coach inside Producer HQ, built on your own runbook. Paste your meeting notes and it drafts your next touches. Paste a draft and it checks it against the system. Practice objections, get a read on your scorecard, and fit any script to a specific prospect.

After year one: your membership renews automatically at $97 a month for Producer HQ, the Producer Coach and the weekly call. One fee, not three. Cancel anytime.

Is This for You?

This is for you if

  • You're an individual producer or you own a small agency, in benefits or commercial lines.
  • You win once you're in the room and you want more rooms.
  • You'll block time every week to run the system.

This isn't for you if

  • You want leads handed to you.
  • You want someone else to do your outreach.

How It Works

You do the building. We do the writing and the coaching.

  1. Join and get into Producer HQ.Your login opens the course, and your year starts.
  2. Work through the six videos.Each one comes with a section of your intake to complete before you move on.
  3. We build your runbook.Your intake becomes your Personal Runbook, usually 5 to 7 business days after you finish it. I review it, then it posts to Producer HQ and you get an email.
  4. Run it, and bring it to the call.Work the 1440 and the Value Cadence every week, and bring what's stuck to the SOS PhD call.

What the System Did Inside One Agency

I built this system inside agencies before I offered it to individual producers. Here is one regional benefits agency, seven months in.

$1.5M+closed across the team
9producers running the system
$200K+for one seasoned producer who had been at $75K to $100K a year

"Just sold my 1st group 100% following the process. ... I know I have been doing this a long time, but finally I have a real roadmap THAT WORKS."

VP of Sales, Benefits Firm

"Getting first appointments has become much easier. Pipeline is filled up and I'm doing better than I ever have during my five years in this business."

Sales, Insurance

Results from agency engagements. Yours depend on the work you put in.

Questions Producers Ask

I've tried prospecting systems before. Why is this one different?

Most systems hand you a template and wish you luck. Yours starts from your intake: your accounts, your stories, your voice. Then you bring it to a live call every week, where Chad and I help you work the deals that stall.

I don't have time to prospect.

Your runbook works out the real number: how many conversations you need and how many hours a week they take. You'll see that number before you start, and the system tells you what to do with each hour.

I'm not an agency. Is this built for me?

Yes. Agencies get live build sessions with Chad and me. You get the course and a runbook written for you, at a price that fits one producer.

When do I get my runbook?

Usually 5 to 7 business days after you finish your intake. We post it to Producer HQ and email you when it's ready.

What happens after the first year?

Your membership renews automatically at $97 a month and keeps Producer HQ, the Producer Coach and the weekly call. Cancel anytime.

Who You'll Work With

Ryan James Miller

Founder, SOS

Ryan James Miller

More than twenty years in high-performance sales and leadership, building the systems that take owners out of the pipeline.

Chad Jenkins

Partner

Chad Jenkins

Partner at Blueprint Consulting Group since 2005, coaching insurance and benefits producers to win once they're in the room. Co-author of Blue Ocean Advisor and creator of Prospecting PhD.

Stop Being the Pipeline. Start Running a System.

$1,997 for the course, your runbook, and a year of Producer HQ, the Producer Coach and the weekly call. Then $97 a month, renewing automatically. Cancel anytime.

Join the Producer Track

Questions? [email protected]