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Sales Operating System  |  Insurance

Your Producers Aren't
Filling the Pipeline.
You Are.

That was the strength that built your agency. It is also the ceiling that is keeping it from scaling. In 90 days, we install the Pipeline Power System so your producers prospect with precision, engage consistently, and put qualified meetings on the calendar every week — without you being in the middle of every deal.

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Not ready to talk yet? Take the free 3-minute Pipeline Power Scorecard and see where your agency stands. →

Ryan leads every discovery call personally. 20–30 minutes. No pitch. Just a diagnostic.

"I would highly recommend you to anyone who feels like their results are not aligned with their efforts." — Seasoned Benefits Broker, SOS Client
90Day Build
1440Sequence
6Channels
3Tiers
The Transformation

Where You Are vs. Where You Are Going

Most insurance agencies are built on the founder's relationships. SOS Insurance replaces that dependency with a system — so the agency grows without the owner in every deal.

Before SOS
The Founder Trap
  • ✗Feast-or-famine production cycles with no floor
  • ✗Every deal requires the founder's personal touch
  • ✗Referrals only — no proactive prospecting engine
  • ✗ICP lives in the founder's head, not on paper
  • ✗Producers not consistently setting first appointments
  • ✗No pipeline visibility — problems surface too late
  • ✗New reps hired with nothing to hand them
After SOS
The Production Floor
  • ✓A guaranteed minimum of qualified new prospect meetings every week
  • ✓Founder out of every deal — team closes without you
  • ✓1440 Sequence running across 6 channels on qualified prospects
  • ✓Written Target Lock that qualifies leads before the first call
  • ✓Value Cadence System keeping producers visible from first touch to close
  • ✓AI-assisted prospecting through the Force Multiplier
  • ✓A system any producer can pick up and run
The Client Journey

From Founder Trap to Production Floor

Every SOS Insurance engagement follows the same three-phase arc — built in 90 days, designed to run without you forever.

Phase 01  ·  Weeks 1–2
Diagnostic & Foundation

Intake call, current state assessment, Target Lock definition, and baseline metrics. We audit what exists before we build anything new.

Phase 02  ·  Weeks 3–8
System Build

Build the 1440 sequence, Value Cadence System, and Force Multiplier. Train producers in group coaching and role-play formats. Install the full pipeline infrastructure.

Phase 03  ·  Weeks 9+
Activation & Accountability

Producers running live sequences with coaching support. Bi-weekly group calls, pipeline reviews, real-time troubleshooting. Owner debrief at close.

DISCOVERY CALL INTAKE & RUNBOOK TARGET LOCK 1440 + VCS BUILD FORCE MULTIPLIER ACTIVATION & COACHING PRODUCTION FLOOR 1+ APT/REP/WK
1+ Qualified Appt Per Rep / Week
90 Days to a Complete System
0 Deals Requiring the Owner  ✓
The Pipeline Power System

Four Components. One System. Built for Your Agency.

SOS Insurance is a done-with-you engagement. We build it alongside you and your team — then hand it to your producers and make sure they can run it without you.

Pipeline Power System — Bullseye Model
Component 01

The Target Lock

We define your ideal account with precision — the size, the industry, the pain profile, the fit signals, and the decision makers worth your team's time. Clarity before pursuit, every time. When this is built correctly, your producers stop chasing everything and start winning the accounts your agency is actually built to serve.

Component 02

The 1440

A 14-touch, 40-day, 6-channel prospecting sequence built specifically for insurance producers pursuing employer groups and commercial accounts. Every touch is intentional. Every channel is deliberate. Every message delivers value before it makes an ask. Your producers run it. You don't have to manage it.

Component 03

The Value Cadence System

Getting the meeting is only half the battle. The VCS is the engagement framework that keeps your producers present and visible from first conversation to closed deal. It eliminates the silence that kills momentum and ensures that when a prospect is ready to move, your agency is the one they call.

Component 04

The Force Multiplier

We show your producers exactly how to use AI to run the entire system faster, sharper, and with less friction — so they spend more time building trust and closing business, and less time on research, prep, and repetition. This is not about replacing the relational nature of insurance sales. It's about removing the guesswork.

And every producer walks away with this

The Personal Runbook

Not a binder of theory with their name on the cover. Their target accounts. Their words. Their objections. Their case stories. Twenty-seven scripts written in their own voice, and their pipeline math worked out to a real number. How many conversations it takes to hit their goal, and what that costs them in hours a week.

It is the difference between training a producer and handing them something they can run.

27Scripts
1Per Producer
100%Their Voice
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Real Result

The Gap Isn't Talent.
It's Process.

A regional benefits agency came to us struggling to consistently produce new business appointments, and the meetings they did get weren't converting into closed deals.

Over the first 90 days, we built and installed the Pipeline Power System inside their agency — trained leadership to run it, and coached the sales team, six producers at the time, nine today, on executing it. In month four, the engagement transitioned into ongoing coaching to make sure every producer was working the process on every deal.

After our first seven months of working together, here's what we achieved.

$1.5M+Closed
9Producers
7Months
  • Collectively, the agency generated over $1.5 million in closed business
  • One producer generated over $300K in new business
  • Another generated over $360K in new business, with less than a year of tenure
  • Two new producers each closed two new deals in their first six months
  • One seasoned producer went from producing $75K–$100K a year to exceeding $200K
  • Every producer is generating at least one qualified new-business appointment a week, with several generating two or more

Nine producers. One system. A pipeline that runs whether the owner is in the room or not.

"I know I have been doing this a long time, but finally I have a real roadmap that works."
2Deals Closed
$75KNew Revenue
90Days
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Who We Serve

Three Buyer Types. One Standard.

SOS Insurance works with values-aligned leaders who are ready to build — not just talk about building.

Tier 1

The Advisor Track

Independent benefits advisors or solo producers with a $500K+ book who are personally production-dependent and ready to build a real prospecting system — not just work harder.

Tier 2

The Agency Track

Agency owners leading 2 to 5 producers who are still the primary driver of new business. They have a team. The team isn't producing consistently. The owner is tired of carrying it.

Tier 3

The Scale Track

Agency owners leading 6 or more producers, or smaller agencies with aggressive growth targets, who need the system installed and a coaching infrastructure built around their leadership team.

Engagement Options

Meet You Where You Are

Three tiers. Same system. Different scope. The tier is determined by your team size, starting point, and growth intent — not your budget preference.

Engagements typically range from $8,500 for an individual advisor track to $50,000 for a full agency implementation, scoped to your team size and starting point.

Tier 1

The Advisor Track

Solo producers or independent advisors with a $500K+ book who are ready to stop starting from zero every month.

  • Target Lock built for your individual practice
  • 1440 Sequence installed and running
  • Value Cadence System for solo use
  • Force Multiplier — AI tools integrated into your workflow
  • Bi-weekly group coaching calls
  • 1-on-1 access as needed
The result: Qualified conversations on the calendar consistently. No more starting from zero each month.
Most Popular
Tier 2

The Agency Track

Agency owners with 2–5 producers who are still carrying all the revenue weight and ready to change that.

  • Full Pipeline Power System at the agency level
  • Target Lock defined for the agency's ideal account
  • 1440 built and trained for the producer team
  • VCS implemented as the standard engagement cadence
  • Force Multiplier rolled out across the team
  • Direct work with owner and key producers during build
  • Bi-weekly group coaching calls
The result: A production floor. Producers prospecting consistently, qualified meetings every week, and the owner out of the middle of every deal.
Tier 3

The Scale Track

Agencies with 6+ producers or aggressive growth targets that need a full coaching infrastructure, not just a system.

  • Everything in the Agency Track
  • High-Impact Sales Meeting framework installed
  • Sales leadership accountability structure built
  • Pipeline visibility tools for independent coaching
  • Dedicated monthly agency-level leadership call
  • Bi-weekly group coaching calls
The result: An agency that grows without depending on the owner to grow it. A system the leadership team runs independently.

All tiers include an optional ongoing retainer at engagement close — designed for clients who want continued accountability, system optimization, and coaching as their team grows into the system.

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How It Works

From Signed Agreement to Production Floor

Every client, every tier follows the same delivery model. No guesswork. No ambiguity. You know exactly what happens and when.

01
Weeks 1–2

Diagnostic & Build Foundation

  • Intake call with the owner — current state, team structure, pipeline gaps
  • Define or validate the Target Lock based on your actual best-fit accounts
  • Audit existing prospecting activity, tools, and messaging
  • Establish baseline metrics: appointment volume, pipeline stage, conversion rates
02
Weeks 3–8

System Build

  • Build the 1440 sequence customized to your ICP and value proposition
  • Build the Value Cadence System with templated messaging and follow-up cadence
  • Train producers in group coaching calls and role-play formats
  • Implement Force Multiplier — AI tools and prompts built into the workflow
  • Tier 3: build and install the High-Impact Sales Meeting framework
03
Weeks 9 through Engagement Close

Activation & Accountability

  • Producers running live prospecting sequences with coaching support
  • Bi-weekly group calls — troubleshooting, messaging refinement, accountability
  • Pipeline review at each group call: appointments set, conversations active, deals progressing
  • Owner debrief at engagement close: what's running, what needs tuning, retainer decision
Why SOS Insurance

What Makes This Different

SOS Insurance Generic Sales Training
Faith and values integrated as the foundation✓✗
Done-with-you build — you own every deliverable✓✗
Field-tested inside the insurance industry✓✗
Prospecting sequence built for your specific ICP✓✗
AI tools integrated into the producer workflow✓✗
Accountability for execution built into the engagement✓✗
One-day workshop with no follow-through system✗✓
“It is not your business to succeed, but to do right: when you have done so, the rest lies with God.”— C. S. Lewis
Frequently Asked Questions

What Agency Leaders Ask Before We Start

Clear answers to the questions that should not require another meeting.

How is this different from a one-day workshop or generic sales training?

A workshop teaches a skill for a day. We install a system — the Target Lock, the 1440 sequence, the Value Cadence System, and the Force Multiplier — inside your agency over 90 days, and we stay in the build until your producers are running it without you.

What if my producers resist doing things a new way?

Every engagement includes bi-weekly group coaching built specifically for adoption — role-play, real-time troubleshooting, and accountability. Producers who see qualified meetings landing on their calendar tend to stop resisting fast.

How much time does this take from me and my team?

The owner's heaviest time commitment is the first two weeks (diagnostic and Target Lock). After that, it's a bi-weekly group call and the system runs through your producers, not through you.

How is payment structured?

A deposit to begin, with installments tied to build milestones. Solo advisor engagements can be paid in full or split into three payments.

Do you work with agencies outside group benefits and commercial lines?

SOS Insurance is built for group benefits, voluntary, and commercial lines. It isn't built for personal-lines-only agencies.

Ready to Build

Stop Being the Pipeline.
Start Running a System.

Most agency owners close one new group account in the first 90 days of running the system. That one account typically covers the entire engagement. The question isn't whether the system pays for itself. It's whether your team will run it.

Book a Discovery Call

Ryan leads every call personally. 20–30 minutes. No pitch. Just a diagnostic.